Have An Exceptional Eye For What's Next And a Passionate Drive To Surpass Expectations, Shiv-Naresh

 


Have An Exceptional Eye For What's Next And a Passionate Drive To Surpass Expectations, Shiv-Naresh

We have always believed in providing our sportspersons with the best-quality clothing. I even have myself been a sportsperson. I started this company with my wife Kusum in 1980 and, at the present , we employ around 600 people,” RK Singh told with a way of satisfaction in an interview.

The firm is named after his two sons—Shiv and Naresh. The elder, Shiv, takes care of marketing and sales, while Naresh is responsible of production. He originated a small factory -cum-shop in 1987 and till 1991, operations were carried out from there.

When demand increased, the factory was shifted to wide-ranging place at Samaypur Badli on the outskirts of Delhi. then , there was no looking back for Shiv-Naresh because it became the go-to brand for athletes across sporting disciplines.

“Yes, I agree that we haven’t been too aggressive on the marketing front but in the past we never felt that there was a need to do that. All the players and sports bodies are aware of our products. Players at the grassroots as well as international level use our products. So we never thought it necessary to advertise our products."

“But after we started our association with movies, we Realised the potential of the medium and with social media’s importance increasing every day, we have decided to focus on our marketing”, RK Singh told to ET Times in an interview.










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