Shiv Naresh: The Indigenous Colour of Indian Sports
Shiv Naresh: The Indigenous Colours of Indian Sports It will be hard to find an Indian athlete who during his glorious sporting journey has not been attired by India’s indigenous sportswear brand Shive Naresh – that brand the feels and understands the pulse of Indian sports and sportspersons. The brand that was born out of the need of an athlete has grown on the strength of its understanding for the needs of athletes. A multi-crore rupee apparel brand today with an international presence today has originated some three decades back out of the personal needs of its founder RK Singh, who was an athlete himself. The 76-year-old chairman as an athlete would struggle to get a quality sportswear in Delhi. It was in 1970s that he had to travel to as far as Patiala even for a quality footwear or apparel. That necessity germinated the idea of providing fellow sportspersons quality, affordable apparels that enable them to excel on the field. Ever since, service ...